| Characteristic | 16 to 24 years | 25 to 34 years | 35 to 44 years | 45 to 54 years | 55+ years |
|---|---|---|---|---|---|
| - | - | - | - | - | - |
| - | - | - | - | - | - |
| - | - | - | - | - | - |
| - | - | - | - | - | - |
| - | - | - | - | - | - |
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Source
In cooperation with
Rakuten Insight
Release date
March 2023
Region
Indonesia
Survey time period
February 9 to 28, 2023
Number of respondents
11,824 respondents
Age group
16 years and older
Special properties
among those who have made purchases on social media
Method of interview
Online survey
Supplementary notes
Original question: "Why did you purchase something on social media? (choose up to 3 of the most relevant answers)"
Age breakdown of respondents:
16-24 years: 3,562
25-34 years: 4,564
35-44 years: 2,537
45-54 years: 941
55 years+: 220
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