According to a survey conducted by in South Korea in 2025 on social commerce, around percent of respondents answered they had bought cosmetics and beauty articles using social media. Closely following were clothing articles at close to ***percent.
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Rakuten Insight. (March 27, 2025). Types of items purchased via social media in South Korea as of February 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 27, 2026, from /statistics/1373383/south-korea-items-purchased-via-social-commerce/
Rakuten Insight. "Types of items purchased via social media in South Korea as of February 2025." Chart. March 27, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 27, 2026. /statistics/1373383/south-korea-items-purchased-via-social-commerce/
Rakuten Insight. (2025). Types of items purchased via social media in South Korea as of February 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 27, 2026. /statistics/1373383/south-korea-items-purchased-via-social-commerce/
Rakuten Insight. "Types of Items Purchased via Social Media in South Korea as of February 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 27 Mar 2025, /statistics/1373383/south-korea-items-purchased-via-social-commerce/
Rakuten Insight, Types of items purchased via social media in South Korea as of February 2025 ÌÇÐÄÆƽâ°æ, /statistics/1373383/south-korea-items-purchased-via-social-commerce/ (last visited July 27, 2026)
Types of items purchased via social media in South Korea as of February 2025 [Graph], Rakuten Insight, March 27, 2025. [Online]. Available: /statistics/1373383/south-korea-items-purchased-via-social-commerce/
