According to a survey conducted by in South Korea in 2025 on the frequency of social commerce purchases during the last 12 months, more than ** percent of respondents answered that they have never shopped on social media. Roughly ** percent of respondents stated to have shopped on social media regularly.
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Rakuten Insight. (March 27, 2025). Frequency of purchasing something on social media during the last 12 months in South Korea as of February 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 23, 2026, from /statistics/1373274/south-korea-social-commerce-purchase-frequency/
Rakuten Insight. "Frequency of purchasing something on social media during the last 12 months in South Korea as of February 2025." Chart. March 27, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 23, 2026. /statistics/1373274/south-korea-social-commerce-purchase-frequency/
Rakuten Insight. (2025). Frequency of purchasing something on social media during the last 12 months in South Korea as of February 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 23, 2026. /statistics/1373274/south-korea-social-commerce-purchase-frequency/
Rakuten Insight. "Frequency of Purchasing Something on Social Media during The Last 12 Months in South Korea as of February 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 27 Mar 2025, /statistics/1373274/south-korea-social-commerce-purchase-frequency/
Rakuten Insight, Frequency of purchasing something on social media during the last 12 months in South Korea as of February 2025 ÌÇÐÄÆƽâ°æ, /statistics/1373274/south-korea-social-commerce-purchase-frequency/ (last visited July 23, 2026)
Frequency of purchasing something on social media during the last 12 months in South Korea as of February 2025 [Graph], Rakuten Insight, March 27, 2025. [Online]. Available: /statistics/1373274/south-korea-social-commerce-purchase-frequency/
