According to a survey conducted by in South Korea in 2025 on social commerce, close to **** percent of respondents answered that they used Instagram for purchases during the last 12 months. YouTube followed with a response share of around ** percent.
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Rakuten Insight. (March 27, 2025). Most commonly used social media platform for purchases during the last 12 months in South Korea as of February 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1373407/south-korea-social-media-platforms-used-for-social-commerce/
Rakuten Insight. "Most commonly used social media platform for purchases during the last 12 months in South Korea as of February 2025." Chart. March 27, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1373407/south-korea-social-media-platforms-used-for-social-commerce/
Rakuten Insight. (2025). Most commonly used social media platform for purchases during the last 12 months in South Korea as of February 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1373407/south-korea-social-media-platforms-used-for-social-commerce/
Rakuten Insight. "Most Commonly Used Social Media Platform for Purchases during The Last 12 Months in South Korea as of February 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 27 Mar 2025, /statistics/1373407/south-korea-social-media-platforms-used-for-social-commerce/
Rakuten Insight, Most commonly used social media platform for purchases during the last 12 months in South Korea as of February 2025 ÌÇÐÄÆƽâ°æ, /statistics/1373407/south-korea-social-media-platforms-used-for-social-commerce/ (last visited July 31, 2026)
Most commonly used social media platform for purchases during the last 12 months in South Korea as of February 2025 [Graph], Rakuten Insight, March 27, 2025. [Online]. Available: /statistics/1373407/south-korea-social-media-platforms-used-for-social-commerce/
