According to a survey on social commerce conducted by in Indonesia in 2023, around ** percent of respondents stated that they had not made any purchases on social media because they preferred to purchase items from the official website or physical store. Roughly ** percent did not have trust in products endorsed by influencers or celebrities.
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Rakuten Insight. (March 15, 2023). Reasons to not purchase something on social media in Indonesia as of February 2023 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 27, 2026, from /statistics/1373620/indonesia-social-media-non-purchase-drivers/
Rakuten Insight. "Reasons to not purchase something on social media in Indonesia as of February 2023." Chart. March 15, 2023. ÌÇÐÄÆÆ½â°æ. Accessed July 27, 2026. /statistics/1373620/indonesia-social-media-non-purchase-drivers/
Rakuten Insight. (2023). Reasons to not purchase something on social media in Indonesia as of February 2023. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 27, 2026. /statistics/1373620/indonesia-social-media-non-purchase-drivers/
Rakuten Insight. "Reasons to Not Purchase Something on Social Media in Indonesia as of February 2023." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 15 Mar 2023, /statistics/1373620/indonesia-social-media-non-purchase-drivers/
Rakuten Insight, Reasons to not purchase something on social media in Indonesia as of February 2023 ÌÇÐÄÆÆ½â°æ, /statistics/1373620/indonesia-social-media-non-purchase-drivers/ (last visited July 27, 2026)
Reasons to not purchase something on social media in Indonesia as of February 2023 [Graph], Rakuten Insight, March 15, 2023. [Online]. Available: /statistics/1373620/indonesia-social-media-non-purchase-drivers/