According to a survey conducted by in China in 2025 on social commerce, Douyin was the most popular social media for online purchasing during the last 12 months. Approximately ** percent of female respondents and ** percent of male respondents stated that they have used Douyin to buy things.
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Rakuten Insight. (March 27, 2025). Most commonly used social media platform for purchases during the last 12 months in China as of February 2025, by gender [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/1375118/china-social-media-platforms-used-for-social-commerce-by-gender/
Rakuten Insight. "Most commonly used social media platform for purchases during the last 12 months in China as of February 2025, by gender." Chart. March 27, 2025. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/1375118/china-social-media-platforms-used-for-social-commerce-by-gender/
Rakuten Insight. (2025). Most commonly used social media platform for purchases during the last 12 months in China as of February 2025, by gender. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/1375118/china-social-media-platforms-used-for-social-commerce-by-gender/
Rakuten Insight. "Most Commonly Used Social Media Platform for Purchases during The Last 12 Months in China as of February 2025, by Gender." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 27 Mar 2025, /statistics/1375118/china-social-media-platforms-used-for-social-commerce-by-gender/
Rakuten Insight, Most commonly used social media platform for purchases during the last 12 months in China as of February 2025, by gender ÌÇÐÄÆƽâ°æ, /statistics/1375118/china-social-media-platforms-used-for-social-commerce-by-gender/ (last visited August 01, 2026)
Most commonly used social media platform for purchases during the last 12 months in China as of February 2025, by gender [Graph], Rakuten Insight, March 27, 2025. [Online]. Available: /statistics/1375118/china-social-media-platforms-used-for-social-commerce-by-gender/
