According to a survey conducted by in Taiwan in 2025 on social commerce, among respondents aged 35 to 44, Facebook was the most used social media for online purchasing during the last 12 months. In contrast, Instagram was more popular among respondents under the age of **.
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Rakuten Insight. (March 27, 2025). Most commonly used social media platform for purchases during the last 12 months in Taiwan as of February 2025, by age [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 30, 2026, from /statistics/1375595/taiwan-social-media-platforms-used-for-social-commerce-by-age/
Rakuten Insight. "Most commonly used social media platform for purchases during the last 12 months in Taiwan as of February 2025, by age." Chart. March 27, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 30, 2026. /statistics/1375595/taiwan-social-media-platforms-used-for-social-commerce-by-age/
Rakuten Insight. (2025). Most commonly used social media platform for purchases during the last 12 months in Taiwan as of February 2025, by age. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 30, 2026. /statistics/1375595/taiwan-social-media-platforms-used-for-social-commerce-by-age/
Rakuten Insight. "Most Commonly Used Social Media Platform for Purchases during The Last 12 Months in Taiwan as of February 2025, by Age." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 27 Mar 2025, /statistics/1375595/taiwan-social-media-platforms-used-for-social-commerce-by-age/
Rakuten Insight, Most commonly used social media platform for purchases during the last 12 months in Taiwan as of February 2025, by age ÌÇÐÄÆƽâ°æ, /statistics/1375595/taiwan-social-media-platforms-used-for-social-commerce-by-age/ (last visited July 30, 2026)
Most commonly used social media platform for purchases during the last 12 months in Taiwan as of February 2025, by age [Graph], Rakuten Insight, March 27, 2025. [Online]. Available: /statistics/1375595/taiwan-social-media-platforms-used-for-social-commerce-by-age/
