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Active user age distribution of Xiaohongshu (rednote) as of March 2026

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Source

Release date

May 2026

Region

China

Survey time period

January 1, 2026 to March 20, 2026

Age group

18 years and older

Supplementary notes

The sample was drawn from followers of Xiaohongshu influencers (at least 5,000 followers) who posted between January 1, 2025, and March 25, 2025.

Citation formats

Xiaohongshu's active user age breakdown 2026

Published by
Yihan Ma,
Jun 1, 2026

As of 2026, about ** percent of Xiaohongshu's active users were under 24 years old. In comparison, nearly ** percent of Xiaohongshu's active users were between 35 and 44 years old. Known in English as Little Red Book or RedNote before changing its official English name to rednote, Xiaohongshu is a popular social lifestyle and social commerce platform in China,

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* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
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For single users
$199 USD
per month, billed annually 1
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For teams of up to 99 users
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