According to a survey conducted by in China in 2025 on social commerce, among respondents aged 25 to 54, * was the most used social media for online purchasing during the last 12 months. In contrast, **** was more popular among respondents under the age of 25.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
Rakuten Insight. (March 27, 2025). Most commonly used social media platform for purchases during the last 12 months in China as of February 2025, by age [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1375120/china-social-media-platforms-used-for-social-commerce-by-age/
Rakuten Insight. "Most commonly used social media platform for purchases during the last 12 months in China as of February 2025, by age." Chart. March 27, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1375120/china-social-media-platforms-used-for-social-commerce-by-age/
Rakuten Insight. (2025). Most commonly used social media platform for purchases during the last 12 months in China as of February 2025, by age. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1375120/china-social-media-platforms-used-for-social-commerce-by-age/
Rakuten Insight. "Most Commonly Used Social Media Platform for Purchases during The Last 12 Months in China as of February 2025, by Age." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 27 Mar 2025, /statistics/1375120/china-social-media-platforms-used-for-social-commerce-by-age/
Rakuten Insight, Most commonly used social media platform for purchases during the last 12 months in China as of February 2025, by age ÌÇÐÄÆƽâ°æ, /statistics/1375120/china-social-media-platforms-used-for-social-commerce-by-age/ (last visited July 31, 2026)
Most commonly used social media platform for purchases during the last 12 months in China as of February 2025, by age [Graph], Rakuten Insight, March 27, 2025. [Online]. Available: /statistics/1375120/china-social-media-platforms-used-for-social-commerce-by-age/
