As of August 2020, the popular Chinese social commerce platform Xiaohongshu (known in English as Little Red Book) had a total of approximately *** million registered users, quadrupling its number in 2018. Xiaohongshu is a popular lifestyle and social commerce platform in China.
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CBNData. (April 29, 2022). Number of registered users of Xiaohongshu in China from 2015 to 2020 (in millions) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 20, 2026, from /statistics/1053577/china-xiaohongshu-user-number/
CBNData. "Number of registered users of Xiaohongshu in China from 2015 to 2020 (in millions)." Chart. April 29, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 20, 2026. /statistics/1053577/china-xiaohongshu-user-number/
CBNData. (2022). Number of registered users of Xiaohongshu in China from 2015 to 2020 (in millions). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 20, 2026. /statistics/1053577/china-xiaohongshu-user-number/
CBNData. "Number of Registered Users of Xiaohongshu in China from 2015 to 2020 (in Millions)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 29 Apr 2022, /statistics/1053577/china-xiaohongshu-user-number/
CBNData, Number of registered users of Xiaohongshu in China from 2015 to 2020 (in millions) ÌÇÐÄÆƽâ°æ, /statistics/1053577/china-xiaohongshu-user-number/ (last visited July 20, 2026)
Number of registered users of Xiaohongshu in China from 2015 to 2020 (in millions) [Graph], CBNData, April 29, 2022. [Online]. Available: /statistics/1053577/china-xiaohongshu-user-number/
