According to a survey conducted by in Hong Kong in 2025 on social commerce, ** percent of respondents answered they had bought clothing articles on social media. Food, snacks, and non-alcoholic beverages were also the items often bought via social media.
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Rakuten Insight. (March 27, 2025). Types of items purchased via social media in Hong Kong as of February 2025 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 29, 2026, from /statistics/1375428/hong-kong-social-commerce-purchased-item-types/
Rakuten Insight. "Types of items purchased via social media in Hong Kong as of February 2025." Chart. March 27, 2025. ÌÇÐÄÆÆ½â°æ. Accessed July 29, 2026. /statistics/1375428/hong-kong-social-commerce-purchased-item-types/
Rakuten Insight. (2025). Types of items purchased via social media in Hong Kong as of February 2025. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 29, 2026. /statistics/1375428/hong-kong-social-commerce-purchased-item-types/
Rakuten Insight. "Types of Items Purchased via Social Media in Hong Kong as of February 2025." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 27 Mar 2025, /statistics/1375428/hong-kong-social-commerce-purchased-item-types/
Rakuten Insight, Types of items purchased via social media in Hong Kong as of February 2025 ÌÇÐÄÆÆ½â°æ, /statistics/1375428/hong-kong-social-commerce-purchased-item-types/ (last visited July 29, 2026)
Types of items purchased via social media in Hong Kong as of February 2025 [Graph], Rakuten Insight, March 27, 2025. [Online]. Available: /statistics/1375428/hong-kong-social-commerce-purchased-item-types/