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Reasons to purchase things via social media in China as of February 2025

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Source

In cooperation with
Release date

March 2025

Region

China

Survey time period

February 12 to 28, 2025

Number of respondents

3,655 respondents

Age group

16 years and older

Special properties

those who purchased something via social media before; multiple answers allowed

Supplementary notes

Original question: "Why did you purchase something on social media? (choose up to 3 of the most relevant answers)"

Citation formats

Reasons for social commerce purchases China 2025

Published by
F. Watty,
Apr 15, 2025

According to a survey conducted by in China in 2025 on social commerce, around ** percent of respondents answered that they purchased something via social media because it was convenient to do so. Around ** percent of respondents said it was because there was a sale or promotion code for buying the item.

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