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Share of consumers in the United States who personally think having diverse models is very important when shopping for apparel in 2023, by generation

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Source

Release date

May 2023

Region

United States

Survey time period

April 12 to 18, 2023

Number of respondents

1,741 respondents

Age group

18 years and older

Special properties

Responses weighted by U.S. census

Supplementary notes

The birth years of each generation are as follows:
Gen Z 1997-2012
Gen Y / Millennial 1981-1996
Gen X 1965 - 1980
Baby Boomer 1946 - 1964
Silent Generation 1928 - 1945

Citation formats

U.S. consumers who find diverse models for apparel very important 2023, by age

Published by
Bruna Rocco,
Jun 6, 2023
When asked in a 2023 survey, the generation who said that the use of diverse models was most important to them personally when shopping for apparel was Baby Boomers. ** percent of respondents from this generation stated that. Gen Z wasn't far behind, with ** percent.
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Generation Z fashion in the United StatesApparel market in the U.S.NikeU.S. Gen Z & millennials: consumer goods and shopping behaviorGen Z and the beauty market in the United States
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