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Have you ever bought an influencer/celebrity-sponsored product?

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Source

Release date

June 2020

Region

Italy

Survey time period

March and Apri, 2019

Number of respondents

692 respondents

Age group

16-54 years

Supplementary notes

This question was phrased by the source as follows: " Ti e' mai capitato di acquistare un prodotto/servizio consigliato da celebrities e influencer?"

Citation formats

Buying influencers- and celebrities-sponsored products in Italy 2019, by age group

Published by ÌÇÐÄÆƽâ°æ Research Department, Jun 15, 2020
Which age-group is more likely to buy influencers- or celebrities-sponsored products among the Italian population? According to a survey conducted in March and April 2019, this seemed to be the age range. Differences with other age-groups did not vary greatly, but the percentage of respondents who reported to have bought one of these products at least once was the greatest (** percent). On the other hand, only ** percent of the respondents between 35 and 44 years of age declared to have ever been convinced by such advertising, making it the lowest percentage among the age-groups.
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Influencer marketing worldwideSocial media advertising and marketing worldwideInstagram advertising and marketingContent marketingTikTok
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