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Share of consumers willing to buy a brand product collaborated with an influencer in Thailand as of May 2023, by gender

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Source

In cooperation with
Release date

June 2023

Region

Thailand

Survey time period

May 11 to 31, 2023

Number of respondents

17,611 respondents

Age group

16 years and older

Special properties

among 13,177 female and 4,434 male respondents

Method of interview

Online survey

Supplementary notes

The survey question was: "Would you purchase a product that is a collaboration between a brand and an influencer?"

Figures have been rounded.

Citation formats

Willingness to buy collaboration product with influencer Thailand 2023, by gender

Published by ÌÇÐÄÆƽâ°æ Research Department, Jun 12, 2023
According to a survey on social media influencers conducted by in May 2023, approximately ** percent of Thai female respondents stated that they were willing to buy an influencer collaboration product. The same survey found that majority of the respondents with this purchase intention answered that they would buy such collaboration products with the same price as a similar product that does not have the influencer's name on it.
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