During a 2024 survey of marketing professionals working with social media in Spain, ** percent of respondents said the main objective behind their usage of social media was to generate branding. Using social media as a customer service tool was cited by ** percent of respondents, while ** percent said they used it to sell.Â
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IAB Spain. (May 22, 2024). Goals of marketers related to social media marketing in Spain as of March 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 21, 2026, from /statistics/1609033/objectives-social-media-marketing-spain/
IAB Spain. "Goals of marketers related to social media marketing in Spain as of March 2024." Chart. May 22, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 21, 2026. /statistics/1609033/objectives-social-media-marketing-spain/
IAB Spain. (2024). Goals of marketers related to social media marketing in Spain as of March 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 21, 2026. /statistics/1609033/objectives-social-media-marketing-spain/
IAB Spain. "Goals of Marketers Related to Social Media Marketing in Spain as of March 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 22 May 2024, /statistics/1609033/objectives-social-media-marketing-spain/
IAB Spain, Goals of marketers related to social media marketing in Spain as of March 2024 ÌÇÐÄÆƽâ°æ, /statistics/1609033/objectives-social-media-marketing-spain/ (last visited July 21, 2026)
Goals of marketers related to social media marketing in Spain as of March 2024 [Graph], IAB Spain, May 22, 2024. [Online]. Available: /statistics/1609033/objectives-social-media-marketing-spain/
