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Willingness to purchase products from an influencer collaboration in the Philippines as of May 2023

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Source

In cooperation with
Release date

June 2023

Region

Philippines

Survey time period

May 11 to 31, 2023

Number of respondents

9,696 respondents

Age group

16 years and older

Special properties

among those who follow at least one influencer on social media

Method of interview

Online survey

Supplementary notes

The survey question was: "Would you purchase a product that is a collaboration between a brand and an influencer?"

Citation formats

Willingness to buy influencer collaboration products Philippines 2023

Published by ÌÇÐÄÆƽâ°æ Research Department, Jun 12, 2023
According to a survey on social media influencers conducted by in May 2023, ** percent of respondents from the Philippines stated that they were willing to buy products from an influencer collaboration. The same survey found that more than half of the respondents follow at least one influencer.
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