In a 2025 survey conducted in China, over ***percent of respondents who were AI app users and had experiences with AI marketing services or creatives found such AI-powered services or content at least somewhat useful in making their purchase decision. Customer service agents and smart shopping assistants were the most commonly used AI marketing methods.
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iResearch. (April 2, 2025). Consumer perception of AI marketing in shopping decision-making in China as of March 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 30, 2026, from /statistics/1613096/china-consumer-opinion-of-artificial-intelligence-marketing-in-purchase-decisions/
iResearch. "Consumer perception of AI marketing in shopping decision-making in China as of March 2025." Chart. April 2, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 30, 2026. /statistics/1613096/china-consumer-opinion-of-artificial-intelligence-marketing-in-purchase-decisions/
iResearch. (2025). Consumer perception of AI marketing in shopping decision-making in China as of March 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 30, 2026. /statistics/1613096/china-consumer-opinion-of-artificial-intelligence-marketing-in-purchase-decisions/
iResearch. "Consumer Perception of Ai Marketing in Shopping Decision-making in China as of March 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 2 Apr 2025, /statistics/1613096/china-consumer-opinion-of-artificial-intelligence-marketing-in-purchase-decisions/
iResearch, Consumer perception of AI marketing in shopping decision-making in China as of March 2025 ÌÇÐÄÆƽâ°æ, /statistics/1613096/china-consumer-opinion-of-artificial-intelligence-marketing-in-purchase-decisions/ (last visited July 30, 2026)
Consumer perception of AI marketing in shopping decision-making in China as of March 2025 [Graph], iResearch, April 2, 2025. [Online]. Available: /statistics/1613096/china-consumer-opinion-of-artificial-intelligence-marketing-in-purchase-decisions/
