According to a survey conducted in 2022 among adults in the United States, four in ** women followed an influencer or a content creator on social media. In comparison, ** percent of male social media users in the U.S. reported following content creators or influencers online.
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Pew Research Center. (November 18, 2022). Share of adults in the United States who follow influencers or content creators on social media as of July 2022, by gender [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 04, 2026, from /statistics/1363454/us-adults-following-influencers-social-media-by-gender/
Pew Research Center. "Share of adults in the United States who follow influencers or content creators on social media as of July 2022, by gender." Chart. November 18, 2022. ÌÇÐÄÆƽâ°æ. Accessed August 04, 2026. /statistics/1363454/us-adults-following-influencers-social-media-by-gender/
Pew Research Center. (2022). Share of adults in the United States who follow influencers or content creators on social media as of July 2022, by gender. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 04, 2026. /statistics/1363454/us-adults-following-influencers-social-media-by-gender/
Pew Research Center. "Share of Adults in The United States Who Follow Influencers or Content Creators on Social Media as of July 2022, by Gender." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 18 Nov 2022, /statistics/1363454/us-adults-following-influencers-social-media-by-gender/
Pew Research Center, Share of adults in the United States who follow influencers or content creators on social media as of July 2022, by gender ÌÇÐÄÆƽâ°æ, /statistics/1363454/us-adults-following-influencers-social-media-by-gender/ (last visited August 04, 2026)
Share of adults in the United States who follow influencers or content creators on social media as of July 2022, by gender [Graph], Pew Research Center, November 18, 2022. [Online]. Available: /statistics/1363454/us-adults-following-influencers-social-media-by-gender/
