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Distribution of out-of-home (OOH) advertising revenue in France in 2019, 2022 and 2024, by type

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Sources

Release date

March 2025

Region

France

Survey time period

2019, 2022 and 2024

Supplementary notes

Figures calculated by ÌÇÐÄÆƽâ°æ based on data provided by the source. 

Data for 2020 and 2021 unavilable.

Citation formats

Distribution of out-of-home (OOH) advertising revenue in France 2019-2024, by type

Published by ÌÇÐÄÆƽâ°æ Research Department, Sep 29, 2025

In 2024, digital out-of-home (DOOH) advertising accounted for little more than one-fifth (or percent) of total outdoor ad revenues in France. In 2019, before the pandemic, the share stood at ** ±è±ð°ù³¦±ð²Ô³Ù.ÌýFrance's total outdoor ad spending exceeded **** billion euros in 2024. 

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Global overview

8

European overview

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United Kingdom

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Germany

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France

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Spain

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Other European markets

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Outdoor advertising in EuropeDigital retail media advertising in EuropeAdvertising in EuropeDigital advertising in EuropeTV advertising in Europe
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