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Largest advertising markets in the Asia-Pacific region in 2026, by ad spend (in billion U.S. dollars)

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Supplementary notes

Data provided by ÌÇÐÄÆƽâ°æ Market ÌÇÐÄÆƽâ°æ are estimates.

Data encompasses enterprises (B2B). Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers advertising by businesses for traditional and digital advertisements. A detailed methodology can be found in the ÌÇÐÄÆƽâ°æ Advertising and Media Outlook.

Citation formats

Largest advertising markets APAC 2026, by ad spend

Published by ÌÇÐÄÆƽâ°æ Research Department, Jul 7, 2026

In 2026, advertising spending in China amounted to close to *** billion U.S. dollars, representing by far the highest ad spend across the Asia-Pacific region that year. Japan followed with an ad spend of around ** billion dollars.

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Statistics on " Advertising in the Asia-Pacific region "

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Other statistics that may interest you Advertising in the Asia-Pacific region

Overview

4

Digital advertising

5

Leading agencies

3

Traditional advertising

5

Social media advertising

8

Consumer perspective

4

Ad spend

5

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Topics

Advertising in the Asia-Pacific regionSocial media in the Asia-Pacific regionInfluencer marketing in AsiaSocial commerce in Southeast AsiaDigital advertising in the Asia-Pacific region
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