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Year-over-year growth rate of search engine advertising (SEA) expenditure in Ukraine from 2019 to 2025

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Sources

Release date

September 2025

Region

Ukraine

Survey time period

2019 to 2024

Supplementary notes

*Forecast.

Citation formats

Paid search advertising spending growth in Ukraine 2019-2025

Published by ÌÇÐÄÆƽâ°æ Research Department, Oct 13, 2025

In 2024, the expenditure on paid search advertising in Ukraine increased by ** percent compared to the previous year. To compare, in 2022, the growth rate was negative, measured at *** percent. In total, the internet accounted for almost ** percent of the total ad market in the country in 2023.

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