In 2020, the contribution of the FMCG sector to television advertising expenditure across India was around ** percent, making it the single largest contributing sector. This was followed by the e-commerce sector with ** percent ad expenditure contribution. Overall, there was a decline in ad expenditure growth compared to previous year, largely due to the impact of the COVID-19 pandemic.
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Madison World, & Pitch. (February 17, 2021). Share of television advertising expenditure contribution across India in 2020, by category [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/860814/india-share-of-television-advertising-expenditure-contribution-by-category/
Madison World, und Pitch. "Share of television advertising expenditure contribution across India in 2020, by category." Chart. February 17, 2021. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/860814/india-share-of-television-advertising-expenditure-contribution-by-category/
Madison World, Pitch. (2021). Share of television advertising expenditure contribution across India in 2020, by category. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/860814/india-share-of-television-advertising-expenditure-contribution-by-category/
Madison World, and Pitch. "Share of Television Advertising Expenditure Contribution across India in 2020, by Category." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 17 Feb 2021, /statistics/860814/india-share-of-television-advertising-expenditure-contribution-by-category/
Madison World & Pitch, Share of television advertising expenditure contribution across India in 2020, by category ÌÇÐÄÆƽâ°æ, /statistics/860814/india-share-of-television-advertising-expenditure-contribution-by-category/ (last visited July 31, 2026)
Share of television advertising expenditure contribution across India in 2020, by category [Graph], Madison World, & Pitch, February 17, 2021. [Online]. Available: /statistics/860814/india-share-of-television-advertising-expenditure-contribution-by-category/
