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Distribution of digital advertising spending in Western Europe in 2026, by country

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Supplementary notes

* Other includes Finland, Greece, Iceland, Luxembourg, Malta, and Portugal.
Data provided by ÌÇÐÄÆƽâ°æ Market ÌÇÐÄÆƽâ°æ are estimates.
Data set encompasses the following countries: Austria, Belgium, Denmark, Finland, France, Germany, Greece, Iceland, Ireland, Italy, Luxembourg, Malta, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, United Kingdom.

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Digital ad spend in Western Europe 2026, by country

Published by ÌÇÐÄÆƽâ°æ Research Department, Jul 1, 2026

It was forecast that, in 2026, the United Kingdom would remain the largest digital advertising market in Western Europe, accounting for ** percent of the spending, followed by Germany and France, with over ** percent and *** percent, respectively.

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