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Advertising spending share by industry in the Asia-Pacific region in 2025, by subregion

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Supplementary notes

Data provided by ÌÇÐÄÆƽâ°æ Market ÌÇÐÄÆƽâ°æ are estimates.

Data encompasses enterprises (B2B). Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers advertising by businesses for traditional and digital advertisements. A detailed methodology can be found in the ÌÇÐÄÆƽâ°æ Advertising and Media Outlook.

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Ad spend share by industry APAC 2025, by subregion

Published by ÌÇÐÄÆƽâ°æ Research Department, Jul 1, 2026

In 2025, the FMCG sector accounted for the largest ad spend share in East Asia, Southeast Asia, and South Asia. In Australia and Oceania, the largest ad spend share of almost ** percent was allocated to the retail sector that year.

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Statistics on " Advertising in the Asia-Pacific region "

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Other statistics that may interest you Advertising in the Asia-Pacific region

Overview

4

Digital advertising

5

Leading agencies

3

Traditional advertising

5

Social media advertising

8

Consumer perspective

4

Ad spend

5

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Topics

Advertising in the Asia-Pacific regionSocial media in the Asia-Pacific regionInfluencer marketing in AsiaSocial commerce in Southeast AsiaDigital advertising in the Asia-Pacific region
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