According to a survey, Facebook was the most popular social media platform for live streaming shopping, used for this activity by nearly ** percent of global internet users. Instagram ranked second, with ** percent of respondents, followed by TikTok, with almost ** percent.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
eMarketer, & Insider Intelligence. (July 6, 2022). Leading social media platforms where internet users purchased products during a live streaming event in 2022 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 29, 2026, from /statistics/1346066/social-media-purchases-live-streaming-worldwide/
eMarketer, und Insider Intelligence. "Leading social media platforms where internet users purchased products during a live streaming event in 2022." Chart. July 6, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 29, 2026. /statistics/1346066/social-media-purchases-live-streaming-worldwide/
eMarketer, Insider Intelligence. (2022). Leading social media platforms where internet users purchased products during a live streaming event in 2022. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 29, 2026. /statistics/1346066/social-media-purchases-live-streaming-worldwide/
eMarketer, and Insider Intelligence. "Leading Social Media Platforms Where Internet Users Purchased Products during a Live Streaming Event in 2022." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 6 Jul 2022, /statistics/1346066/social-media-purchases-live-streaming-worldwide/
eMarketer & Insider Intelligence, Leading social media platforms where internet users purchased products during a live streaming event in 2022 ÌÇÐÄÆƽâ°æ, /statistics/1346066/social-media-purchases-live-streaming-worldwide/ (last visited July 29, 2026)
Leading social media platforms where internet users purchased products during a live streaming event in 2022 [Graph], eMarketer, & Insider Intelligence, July 6, 2022. [Online]. Available: /statistics/1346066/social-media-purchases-live-streaming-worldwide/
