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Share of TikTok users worldwide interested in live branded content presented by selected hosts as of December 2021

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Sources

Release date

July 2022

Region

Worldwide

Survey time period

November to December 2021

Number of respondents

2,312 respondents

Age group

18 years and older

Special properties

TikTok LIVE

Method of interview

Online survey

Supplementary notes

According to the source, the survey was conducted among 250 respondents in each location: "including the United States, Brazil, United Kingdom, Saudi Arabia, Russia, South Korea, Japan, Indonesia, and Australia."

Citation formats

Interest in live branded content from selected hosts among global TikTok users 2021

Published by ÌÇÐÄÆƽâ°æ Research Department, Dec 5, 2022

According to a survey of global TikTok users conducted between November and December 2021, ** percent of respondents reported being interested in branded live content hosted by creators. An additional ** percent of respondents reported being interested in lives hosted by celebrities. In comparison, less than in ** TikTok users expressed an interest in watching TikTok LIVE branded content hosted by brand ambassadors.

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