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Preferred platforms to participate in an online video shopping event in the United States in June 2022, by video use

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Source

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Release date

October 2022

Region

United States

Survey time period

June 1 to 15, 2022

Number of respondents

98,047 respondents

Supplementary notes

Original question: 鈥淗ave you ever watched an online live or pre-recorded video shopping event?鈥

Citation formats

Platforms for online video shopping in the U.S. 2022, by video use

Published by
F. Watty,
Nov 23, 2022
Amongst those who had previously participated in online video shopping events, almost two thirds (** percent) said they would prefer to watch these events on social media platforms, significantly more than any of the other selected platforms. This was in contrast to respondents who had not previously participated in online shopping events, who said they would prefer to watch such events on brands' websites (** percent) or retailers' websites (** percent), rather than on social media (** percent).
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