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Expected growth in livestream e-commerce revenue worldwide in 2022, by sector

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Sources

Release date

May 2022

Region

Worldwide

Survey time period

April 14 to 21, 2022

Number of respondents

220 respondents using livestreaming as sales or promotional channel*

Special properties

forecast growth over the next two years

Method of interview

Online survey

Supplementary notes

* Respondents were brands, retailers, and manufacturers based in North America, Latin America, EMEA, and Asia Pacific.

Missing percentage points to 100 percent are probably due to rounding.

Citation formats

Estimated growth in live commerce revenue worldwide 2022, by sector

Published by
Yihan Ma,
Nov 28, 2022
Retailers using live commerce were asked to estimate their revenue growth over the next two years. More than half (** percent) of home improvement companies estimated they would increase their revenues by more than ** percent, a higher proportion than any other sector. Meanwhile, more than **** (** percent) of consumer electronics retailers forecast a ** to ** percent growth during this period.
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Topics

Livestream commerceE-commerce on InstagramSocial media advertising and marketing worldwideSocial commerce in the United StatesDigital video advertising and marketing worldwide
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