In a survey conducted in July 2022 among online shoppers in Australia, just shy of ** percent of those 16 to 24 years old reported buying an item from an international brand or retailer after seeing it on social media in the last year. In comparison, only ** percent of online shoppers 55 years and older had purchased a product from an international brand after coming across it on social media.
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Global-e. (May 15, 2023). Share of online shoppers who purchased an item from an international brand or retailer after seeing it on social media in Australia in 2022, by age [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved August 03, 2026, from /statistics/1387514/australia-social-media-influence-on-consumer-product-purchases-from-international-retailers-by-age/
Global-e. "Share of online shoppers who purchased an item from an international brand or retailer after seeing it on social media in Australia in 2022, by age ." Chart. May 15, 2023. ÌÇÐÄÆÆ½â°æ. Accessed August 03, 2026. /statistics/1387514/australia-social-media-influence-on-consumer-product-purchases-from-international-retailers-by-age/
Global-e. (2023). Share of online shoppers who purchased an item from an international brand or retailer after seeing it on social media in Australia in 2022, by age . ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: August 03, 2026. /statistics/1387514/australia-social-media-influence-on-consumer-product-purchases-from-international-retailers-by-age/
Global-e. "Share of Online Shoppers Who Purchased An Item from An International Brand or Retailer after Seeing It on Social Media in Australia in 2022, by Age ." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 15 May 2023, /statistics/1387514/australia-social-media-influence-on-consumer-product-purchases-from-international-retailers-by-age/
Global-e, Share of online shoppers who purchased an item from an international brand or retailer after seeing it on social media in Australia in 2022, by age ÌÇÐÄÆÆ½â°æ, /statistics/1387514/australia-social-media-influence-on-consumer-product-purchases-from-international-retailers-by-age/ (last visited August 03, 2026)
Share of online shoppers who purchased an item from an international brand or retailer after seeing it on social media in Australia in 2022, by age [Graph], Global-e, May 15, 2023. [Online]. Available: /statistics/1387514/australia-social-media-influence-on-consumer-product-purchases-from-international-retailers-by-age/