According to a 2025 survey, the most popular source of product inspiration and discovering brands among Australian consumers when shopping online was through an internet search, with around ** percent of respondents indicating this. Online shoppers in Australia also rely on online retail stores and physical retail stores themselves for product inspiration, accounting for **Â percent of respondents each, respectively.
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IAB Australia. (July 14, 2025). Sources used for product inspiration and brand discovery among online shoppers in Australia in the 12 months to July 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 25, 2026, from /statistics/1283562/australia-sources-for-online-shopping-inspiration/
IAB Australia. "Sources used for product inspiration and brand discovery among online shoppers in Australia in the 12 months to July 2025." Chart. July 14, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 25, 2026. /statistics/1283562/australia-sources-for-online-shopping-inspiration/
IAB Australia. (2025). Sources used for product inspiration and brand discovery among online shoppers in Australia in the 12 months to July 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 25, 2026. /statistics/1283562/australia-sources-for-online-shopping-inspiration/
IAB Australia. "Sources Used for Product Inspiration and Brand Discovery among Online Shoppers in Australia in The 12 Months to July 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 14 Jul 2025, /statistics/1283562/australia-sources-for-online-shopping-inspiration/
IAB Australia, Sources used for product inspiration and brand discovery among online shoppers in Australia in the 12 months to July 2025 ÌÇÐÄÆƽâ°æ, /statistics/1283562/australia-sources-for-online-shopping-inspiration/ (last visited July 25, 2026)
Sources used for product inspiration and brand discovery among online shoppers in Australia in the 12 months to July 2025 [Graph], IAB Australia, July 14, 2025. [Online]. Available: /statistics/1283562/australia-sources-for-online-shopping-inspiration/
