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There has been a continued upward trend in the population share of active social media users in Australia. As of October 2025, approximately **** percent of the Australian population were active users, compared to just ** percent in 2015.

Preferred social media brands and most popular activities

Facebook was the most popular social media brand in Australia in 2019, with ** percent saying they used the platform the most often. Elsewhere, ** percent said they used Instagram, and six percent used Snapchat.

Social media is used by Australians for a variety of activities. The most popular use is as a means of communication, with over **** of users regularly sending private messages and ** percent commenting on posts. Active users also post pictures and videos, with ** percent of users saying they have posted visual content.

When do Australians use social media? 

In 2018, most social media use took place during Australians free time; ** percent said they used social media platforms in the evening, ** percent were first thing in the morning users, and ** percent said they logged on during breaks.

Interestingly, when it comes to users being banned from social media, just over **** said in 2019 that they somewhat agree that bans are ineffective.