Research in 18 countries: U.S., UK, Australia, Germany, Austria, the Netherlands, Belgium, France, Sweden, Norway, Finland, New Zealand, Italy, Poland, Portugal, Spain, Czechia, Greece.
The date of release is the date of access.
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Consumers who bought an item after seeing it on social media 2023, by country
In a 2023 survey, approximately ** percent of shoppers in the United States said they had at some point purchased a product after seeing it on a social media platform. On the other hand, in the United Kingdom and Germany, ** percent and ** percent of respondents, respectively, said they bought something after spotting it on social networks.
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Klarna. (October 17, 2023). Share of shoppers that purchased a product after seeing it on social media in selected countries worldwide in 2nd quarter 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/1275520/purchases-due-to-social-media-promoted-content-worldwide/
Klarna. "Share of shoppers that purchased a product after seeing it on social media in selected countries worldwide in 2nd quarter 2023." Chart. October 17, 2023. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/1275520/purchases-due-to-social-media-promoted-content-worldwide/
Klarna. (2023). Share of shoppers that purchased a product after seeing it on social media in selected countries worldwide in 2nd quarter 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/1275520/purchases-due-to-social-media-promoted-content-worldwide/
Klarna. "Share of Shoppers That Purchased a Product after Seeing It on Social Media in Selected Countries Worldwide in 2nd Quarter 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 17 Oct 2023, /statistics/1275520/purchases-due-to-social-media-promoted-content-worldwide/
Klarna, Share of shoppers that purchased a product after seeing it on social media in selected countries worldwide in 2nd quarter 2023 ÌÇÐÄÆƽâ°æ, /statistics/1275520/purchases-due-to-social-media-promoted-content-worldwide/ (last visited August 01, 2026)
Share of shoppers that purchased a product after seeing it on social media in selected countries worldwide in 2nd quarter 2023 [Graph], Klarna, October 17, 2023. [Online]. Available: /statistics/1275520/purchases-due-to-social-media-promoted-content-worldwide/
