respondents are social shoppers; weighted by age, gender, and region
Method of interview
Online survey
Supplementary notes
Survey question: Which of the following social media or streaming platforms, if any, have you made a purchase or payment through in the last six months?
Multiple responses were possible.
Citation formats
Social commerce usage Australia 2024, by social media platform
A survey conducted among Australian social shoppers revealed that Facebook was the most used social commerce platform in 2024, with around **** of respondents. YouTube took second place at approximately ** percent. While Facebook was more popular among Boomers, Snapchat was trendy among Gen Z.
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PayPal. (February 19, 2025). Social commerce usage in Australia as of September 2024, by social media platform [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 25, 2026, from /statistics/1229007/australia-social-commerce-usage-by-social-media-platform/
PayPal. "Social commerce usage in Australia as of September 2024, by social media platform." Chart. February 19, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 25, 2026. /statistics/1229007/australia-social-commerce-usage-by-social-media-platform/
PayPal. (2025). Social commerce usage in Australia as of September 2024, by social media platform. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 25, 2026. /statistics/1229007/australia-social-commerce-usage-by-social-media-platform/
PayPal. "Social Commerce Usage in Australia as of September 2024, by Social Media Platform." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 19 Feb 2025, /statistics/1229007/australia-social-commerce-usage-by-social-media-platform/
PayPal, Social commerce usage in Australia as of September 2024, by social media platform ÌÇÐÄÆƽâ°æ, /statistics/1229007/australia-social-commerce-usage-by-social-media-platform/ (last visited July 25, 2026)
Social commerce usage in Australia as of September 2024, by social media platform [Graph], PayPal, February 19, 2025. [Online]. Available: /statistics/1229007/australia-social-commerce-usage-by-social-media-platform/
