Original survey question: Thinking about purchasing through social media or streaming platforms, which of the following statements, if any, do you feel apply to you personally?
Citation formats
Leading drivers for social commerce Australia 2023
According to a survey conducted in 2023 among Australian social shoppers, around ** percent of respondents made a purchase after seeing a product on social media or a streaming platform. Around ** percent of those surveyed also used social media to discover and search for products and services that they couldn't find anywhere else or to see them used by others in real life.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
PayPal. (October 3, 2023). Main reasons to make social commerce purchases among social shoppers in Australia in 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 23, 2026, from /statistics/1228991/australia-leading-social-commerce-drivers/
PayPal. "Main reasons to make social commerce purchases among social shoppers in Australia in 2023." Chart. October 3, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 23, 2026. /statistics/1228991/australia-leading-social-commerce-drivers/
PayPal. (2023). Main reasons to make social commerce purchases among social shoppers in Australia in 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 23, 2026. /statistics/1228991/australia-leading-social-commerce-drivers/
PayPal. "Main Reasons to Make Social Commerce Purchases among Social Shoppers in Australia in 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 3 Oct 2023, /statistics/1228991/australia-leading-social-commerce-drivers/
PayPal, Main reasons to make social commerce purchases among social shoppers in Australia in 2023 ÌÇÐÄÆƽâ°æ, /statistics/1228991/australia-leading-social-commerce-drivers/ (last visited July 23, 2026)
Main reasons to make social commerce purchases among social shoppers in Australia in 2023 [Graph], PayPal, October 3, 2023. [Online]. Available: /statistics/1228991/australia-leading-social-commerce-drivers/
