The study was conducted in the following 18 countries:
- Europe: United Kingdom, Spain, France, Netherlands, Germany.
- APAC: China, Japan, Thailand, Indonesia, Australia, India.
- LATAM: Brazil, Argentina, Mexico, Colombia,
- USA.
- UAE.
- South Africa.
Citation formats
Countries with highest and lowest social commerce engagement 2022
According to a study, roughly ** percent of Thai consumers intended to spend more through social commerce in the future. Among the surveyed countries, Thailand also had the highest amount of social buyers in 2022. Moreover, the United Kingdom (UK) had the worst social commerce engagement. Only ** percent of online shoppers from the United Kingdom planned to spend more on purchases via social platforms. Germany and France followed closely with ** percent of consumers.
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Wunderman Thompson Commerce. (August 1, 2022). Countries with the highest and lowest percentage of consumers intending to shop more through social commerce in 2022 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 20, 2026, from /statistics/1339067/social-commerce-engagement-countries/
Wunderman Thompson Commerce. "Countries with the highest and lowest percentage of consumers intending to shop more through social commerce in 2022." Chart. August 1, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 20, 2026. /statistics/1339067/social-commerce-engagement-countries/
Wunderman Thompson Commerce. (2022). Countries with the highest and lowest percentage of consumers intending to shop more through social commerce in 2022. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 20, 2026. /statistics/1339067/social-commerce-engagement-countries/
Wunderman Thompson Commerce. "Countries with The Highest and Lowest Percentage of Consumers Intending to Shop More through Social Commerce in 2022." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 1 Aug 2022, /statistics/1339067/social-commerce-engagement-countries/
Wunderman Thompson Commerce, Countries with the highest and lowest percentage of consumers intending to shop more through social commerce in 2022 ÌÇÐÄÆƽâ°æ, /statistics/1339067/social-commerce-engagement-countries/ (last visited July 20, 2026)
Countries with the highest and lowest percentage of consumers intending to shop more through social commerce in 2022 [Graph], Wunderman Thompson Commerce, August 1, 2022. [Online]. Available: /statistics/1339067/social-commerce-engagement-countries/
