A survey conducted in 2020 among social media users in Australia revealed that just shy of ** percent of respondents followed businesses or brands on social media. Around ** percent of those surveyed following businesses or brands on social media did so to keep an eye out for discounts. Taking part in giveaways and looking for product information were also common reasons for following a business or brand on social media among Australia's social network users.
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Yellow. (July 14, 2020). Reasons among consumers for following businesses and brands on social media platforms in Australia as of 2020 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 03, 2026, from /statistics/1390355/australia-reasons-for-following-businesses-and-brands-on-social-media/
Yellow. "Reasons among consumers for following businesses and brands on social media platforms in Australia as of 2020." Chart. July 14, 2020. ÌÇÐÄÆƽâ°æ. Accessed August 03, 2026. /statistics/1390355/australia-reasons-for-following-businesses-and-brands-on-social-media/
Yellow. (2020). Reasons among consumers for following businesses and brands on social media platforms in Australia as of 2020. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 03, 2026. /statistics/1390355/australia-reasons-for-following-businesses-and-brands-on-social-media/
Yellow. "Reasons among Consumers for following Businesses and Brands on Social Media Platforms in Australia as of 2020." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 14 Jul 2020, /statistics/1390355/australia-reasons-for-following-businesses-and-brands-on-social-media/
Yellow, Reasons among consumers for following businesses and brands on social media platforms in Australia as of 2020 ÌÇÐÄÆƽâ°æ, /statistics/1390355/australia-reasons-for-following-businesses-and-brands-on-social-media/ (last visited August 03, 2026)
Reasons among consumers for following businesses and brands on social media platforms in Australia as of 2020 [Graph], Yellow, July 14, 2020. [Online]. Available: /statistics/1390355/australia-reasons-for-following-businesses-and-brands-on-social-media/
