A survey conducted among Australian shoppers in February 2023 revealed that the most common place for Australians to start their online shopping journey was Google, with more than half of all respondents beginning their product research using the search engine. Just under ** percent of online shoppers used a direct to retailer website as a product research tool. Only **** percent of those surveyed started their shopping journey on a social media platform.
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Pattern. (March 1, 2023). Leading online sources used for product research among shoppers in Australia as of February 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/1385871/australia-online-sources-where-shoppers-started-their-product-search/
Pattern. "Leading online sources used for product research among shoppers in Australia as of February 2023 ." Chart. March 1, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/1385871/australia-online-sources-where-shoppers-started-their-product-search/
Pattern. (2023). Leading online sources used for product research among shoppers in Australia as of February 2023 . ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/1385871/australia-online-sources-where-shoppers-started-their-product-search/
Pattern. "Leading Online Sources Used for Product Research among Shoppers in Australia as of February 2023 ." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 1 Mar 2023, /statistics/1385871/australia-online-sources-where-shoppers-started-their-product-search/
Pattern, Leading online sources used for product research among shoppers in Australia as of February 2023 ÌÇÐÄÆƽâ°æ, /statistics/1385871/australia-online-sources-where-shoppers-started-their-product-search/ (last visited July 26, 2026)
Leading online sources used for product research among shoppers in Australia as of February 2023 [Graph], Pattern, March 1, 2023. [Online]. Available: /statistics/1385871/australia-online-sources-where-shoppers-started-their-product-search/
