Note: consumers refers to social media users who have made at least one purchase via any social media platforms, including links and transactions on the platform itself.
Citation formats
Consumers who use social media for online shopping Australia 2020-2024
The number of Australian consumers who made purchases through social media in 2020 amounted to *** million, the equivalent of around ** percent of all internet users. Forecasts show the count of consumers in Australia who use social media for online shopping will increase to *** million by the year 2024.
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eMarketer. (July 23, 2021). Number of consumers using social media for online shopping in Australia in 2020 with forecast to 2024 (in millions) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/1256814/australia-consumers-who-use-social-media-for-online-shopping/
eMarketer. "Number of consumers using social media for online shopping in Australia in 2020 with forecast to 2024 (in millions)." Chart. July 23, 2021. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/1256814/australia-consumers-who-use-social-media-for-online-shopping/
eMarketer. (2021). Number of consumers using social media for online shopping in Australia in 2020 with forecast to 2024 (in millions). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/1256814/australia-consumers-who-use-social-media-for-online-shopping/
eMarketer. "Number of Consumers Using Social Media for Online Shopping in Australia in 2020 with Forecast to 2024 (in Millions)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 23 Jul 2021, /statistics/1256814/australia-consumers-who-use-social-media-for-online-shopping/
eMarketer, Number of consumers using social media for online shopping in Australia in 2020 with forecast to 2024 (in millions) ÌÇÐÄÆƽâ°æ, /statistics/1256814/australia-consumers-who-use-social-media-for-online-shopping/ (last visited August 01, 2026)
Number of consumers using social media for online shopping in Australia in 2020 with forecast to 2024 (in millions) [Graph], eMarketer, July 23, 2021. [Online]. Available: /statistics/1256814/australia-consumers-who-use-social-media-for-online-shopping/
