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Content distribution of digital fashion marketing in China in 2021, by brand position

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Source

Release date

September 2021

Region

China

Survey time period

January to July 2021

Supplementary notes

The price ranges of each market segment was calculated by the median prices of all non-discount products sold on the official channels and were divided as follows:
Low-end: below 250 yuan.
Mid-range: 50 to 500 yuan.
Affordable luxury: 500 to 2,000 yuan.
Luxury: above 2,000 yuan.

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Content distribution of digital fashion marketing in China 2021, by brand position

Published by ÌÇÐÄÆƽâ°æ Research Department, Aug 18, 2022
Luxury brands were the most active digital advertisers in the Chinese fashion industry, accounting for nearly ** percent of the total digital marketing content between January and July 2021. Low-end brands were relatively less engaged but had achieved a higher level of interactions with target ad audience.
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