among those who answered 1 or 2 on a scale of 1 to 5, where 1 is very trustworthy and 5 is very untrustworthy
Method of interview
Online survey
Supplementary notes
* Respondents from South Africa, Canada, Turkey, Malaysia, and the United States were aged 18 to 74 years. In Thailand, 20-74, in Indonesia and Singapore 21-74, and 16-74 in all other countries.
This question was phrased by the source as follows: "Please look at this list of different types of people. In general, do you think each is trustworthy or untrustworthy in your country? Please use a scale of 1 to 5, where 1 is very trustworthy and 5 is very untrustworthy."
Citation formats
Trust in social media influencers worldwide 2024, by country
According to a survey conducted in ** countries, respondents in Indonesia and Thailand had the most trust in social media influencers, at ** percent. On the contrary, trust in social media influencers was the lowest in New Zealand, Canada, the Netherlands, Sweden, and Japan.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
Ipsos. (October 31, 2024). Trust in social media influencers in selected countries worldwide as of June 2024, by country [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 03, 2026, from /statistics/1559143/trust-in-social-media-influencers-worldwide-by-country/
Ipsos. "Trust in social media influencers in selected countries worldwide as of June 2024, by country." Chart. October 31, 2024. ÌÇÐÄÆƽâ°æ. Accessed August 03, 2026. /statistics/1559143/trust-in-social-media-influencers-worldwide-by-country/
Ipsos. (2024). Trust in social media influencers in selected countries worldwide as of June 2024, by country. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 03, 2026. /statistics/1559143/trust-in-social-media-influencers-worldwide-by-country/
Ipsos. "Trust in Social Media Influencers in Selected Countries Worldwide as of June 2024, by Country." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 31 Oct 2024, /statistics/1559143/trust-in-social-media-influencers-worldwide-by-country/
Ipsos, Trust in social media influencers in selected countries worldwide as of June 2024, by country ÌÇÐÄÆƽâ°æ, /statistics/1559143/trust-in-social-media-influencers-worldwide-by-country/ (last visited August 03, 2026)
Trust in social media influencers in selected countries worldwide as of June 2024, by country [Graph], Ipsos, October 31, 2024. [Online]. Available: /statistics/1559143/trust-in-social-media-influencers-worldwide-by-country/
