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Share of online marketing audience engagement in fashion industry in China in 2021, by platform and brand type

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Source

Release date

September 2021

Region

China

Survey time period

January to July 2021

Supplementary notes

Audience engagement refers to the number of likes, comments, and shares that a post generates.

Citation formats

Audience reach share of online platforms in fashion marketing in China 2021

Published by ÌÇÐÄÆƽâ°æ Research Department, Jan 21, 2025
Douyin and Kuaishou were the most effective marketing platforms in China for domestic fashion brands. Over of the post interaction and responses came from these two short video apps in the first seven months of 2022. Interactional fashion advertisers, on the contrast, relied on the Twitter-like site Weibo for brand promotion and engaging target consumers.
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