Among pages with mobile web ad impressions, content containing offensive language was registered on **** percent of pages presenting content posing a threat to brands in Italy in the first half of 2021. That was the largest brand safety threat on the mobile web in Italy in that period. Content aimed at adults only was the second largest, with **** percent of such pages.
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Youmark. (October 18, 2021). Distribution of pages with mobile web ad impressions registered around content posing a threat to brands in Italy in 1st half 2021, by threat category [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved August 01, 2026, from /statistics/1325333/mobile-web-brand-risk-category-italy/
Youmark. "Distribution of pages with mobile web ad impressions registered around content posing a threat to brands in Italy in 1st half 2021, by threat category." Chart. October 18, 2021. ÌÇÐÄÆÆ½â°æ. Accessed August 01, 2026. /statistics/1325333/mobile-web-brand-risk-category-italy/
Youmark. (2021). Distribution of pages with mobile web ad impressions registered around content posing a threat to brands in Italy in 1st half 2021, by threat category. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: August 01, 2026. /statistics/1325333/mobile-web-brand-risk-category-italy/
Youmark. "Distribution of Pages with Mobile Web Ad Impressions Registered around Content Posing a Threat to Brands in Italy in 1st Half 2021, by Threat Category." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 18 Oct 2021, /statistics/1325333/mobile-web-brand-risk-category-italy/
Youmark, Distribution of pages with mobile web ad impressions registered around content posing a threat to brands in Italy in 1st half 2021, by threat category ÌÇÐÄÆÆ½â°æ, /statistics/1325333/mobile-web-brand-risk-category-italy/ (last visited August 01, 2026)
Distribution of pages with mobile web ad impressions registered around content posing a threat to brands in Italy in 1st half 2021, by threat category [Graph], Youmark, October 18, 2021. [Online]. Available: /statistics/1325333/mobile-web-brand-risk-category-italy/