The statistic shows the breakdown of programmatic advertising negotiation in Italy in 2018. Interestingly enough, the principal mechanism to negotiate advertising spaces was the RTB (real time business), which was the favorite channel for 40 percent of the negotiations.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
ADC Group, & issuu . (March 1, 2019). Breakdown of programmatic advertising negotiations in Italy in 2018 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/998858/breakdown-of-programmatic-advertising-negotiation-in-italy/
ADC Group, und issuu . "Breakdown of programmatic advertising negotiations in Italy in 2018." Chart. March 1, 2019. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/998858/breakdown-of-programmatic-advertising-negotiation-in-italy/
ADC Group, issuu . (2019). Breakdown of programmatic advertising negotiations in Italy in 2018. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/998858/breakdown-of-programmatic-advertising-negotiation-in-italy/
ADC Group, and issuu . "Breakdown of Programmatic Advertising Negotiations in Italy in 2018." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 1 Mar 2019, /statistics/998858/breakdown-of-programmatic-advertising-negotiation-in-italy/
ADC Group & issuu , Breakdown of programmatic advertising negotiations in Italy in 2018 ÌÇÐÄÆƽâ°æ, /statistics/998858/breakdown-of-programmatic-advertising-negotiation-in-italy/ (last visited July 26, 2026)
Breakdown of programmatic advertising negotiations in Italy in 2018 [Graph], ADC Group, & issuu , March 1, 2019. [Online]. Available: /statistics/998858/breakdown-of-programmatic-advertising-negotiation-in-italy/
