This question was phrased by the source as follows: "Consideri ora il formato video e gli obiettivi con cui questo formato è utilizzato all'interno dell' iniziativa di marketing e comunicazione. Quali metriche utilizzate per la misurazione delle sue performance?"
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Leading KPIs of video advertising campaigns performance in Italy 2018-2019
In the two-years 2018 and 2019, Italian companies used several performance indicators to evaluate the effectiveness of their video online advertising campaigns. Indicator such as the reach of the video was the most used to check for an increase in company's awareness. On the other hand, engagement rate was mainly used to evaluate the effect of the campaign on the consideration of the consumers towards the company.
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Osservatori Digital Innovation. (October 18, 2019). Leading KPIs of video advertising campaigns performance in Italy between 2018 and 2019, by funnel stage [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 02, 2026, from /statistics/1086765/leading-kpis-of-video-advertising-campaigns-performance-in-italy/
Osservatori Digital Innovation. "Leading KPIs of video advertising campaigns performance in Italy between 2018 and 2019, by funnel stage." Chart. October 18, 2019. ÌÇÐÄÆƽâ°æ. Accessed August 02, 2026. /statistics/1086765/leading-kpis-of-video-advertising-campaigns-performance-in-italy/
Osservatori Digital Innovation. (2019). Leading KPIs of video advertising campaigns performance in Italy between 2018 and 2019, by funnel stage. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 02, 2026. /statistics/1086765/leading-kpis-of-video-advertising-campaigns-performance-in-italy/
Osservatori Digital Innovation. "Leading Kpis of Video Advertising Campaigns Performance in Italy between 2018 and 2019, by Funnel Stage." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 18 Oct 2019, /statistics/1086765/leading-kpis-of-video-advertising-campaigns-performance-in-italy/
Osservatori Digital Innovation, Leading KPIs of video advertising campaigns performance in Italy between 2018 and 2019, by funnel stage ÌÇÐÄÆƽâ°æ, /statistics/1086765/leading-kpis-of-video-advertising-campaigns-performance-in-italy/ (last visited August 02, 2026)
Leading KPIs of video advertising campaigns performance in Italy between 2018 and 2019, by funnel stage [Graph], Osservatori Digital Innovation, October 18, 2019. [Online]. Available: /statistics/1086765/leading-kpis-of-video-advertising-campaigns-performance-in-italy/
