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Digital advertising in Italy - statistics & facts

A key European player is increasingly going online but remains mostly reliant on traditional media. Italy is one of the largest digital advertising markets in Europe, coming in behind the United Kingdom, Germany, France, and Spain. After a year marked by a fraud scandal surrounding top influencer Chiara Ferragni, the country’s digital advertising arena was greeted with stricter rules for social media transparency.
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Published by A. Guttmann, Dec 17, 2025

Key insights

  • Share of digital in total ad spend
  • **%

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Current statistics on this topic

Online Advertising

Digital advertising spending share Italy 2022, by industry

Advertising

Ad spending per internet user of digital advertising in Italy 2019-2028

Online Advertising

Programmatic ad spend growth in Italy 2015-2024

Recommended statistics

Overview

4

Overview

Overview of the Italian market

5

Overview of the Italian market

Formats

6

Formats

Mobile

3

Mobile

Social media advertising

6

Social media advertising

Consumer attitudes

6

Consumer attitudes

Further reports

Get the best reports to understand your industry

Digital advertising in the United Kingdom (UK)
Digital advertising in the United Kingdom (UK)
Advertising in Italy
Advertising in Italy
Digital advertising in Spain
Digital advertising in Spain
Digital advertising in the Netherlands
Digital advertising in the Netherlands
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