This question was phrased by the source as follows: "Consideri ora il formato video e gli obiettivi con cui questo formato è utilizzato all'interno dell' iniziativa di marketing e comunicazione. Quali metriche utilizzate per la misurazione delle sue performance?"
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Leading KPIs of video advertising campaigns delivery in Italy 2018-2019
In the **** 2018 and 2019, Italian companies used several performance indicators to evaluate their video online advertising campaigns. According to the survey, viewability was the most used indicator to check for the quality of the delivery. On the other hand, as far as the cost-effectiveness of the campaign was concerned, CPM (cost per thousand) was one of the most used indicator for awareness, while CPC (cost per click) was the most used to benchmark the consideration of the brand or company.
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Osservatori Digital Innovation. (October 18, 2019). Leading KPIs of video advertising campaigns delivery in Italy between 2018 and 2019, by funnel stage [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 05, 2026, from /statistics/1086743/leading-kpis-of-video-advertising-campaigns-delivery-by-funnel-stage-in-italy/
Osservatori Digital Innovation. "Leading KPIs of video advertising campaigns delivery in Italy between 2018 and 2019, by funnel stage." Chart. October 18, 2019. ÌÇÐÄÆƽâ°æ. Accessed August 05, 2026. /statistics/1086743/leading-kpis-of-video-advertising-campaigns-delivery-by-funnel-stage-in-italy/
Osservatori Digital Innovation. (2019). Leading KPIs of video advertising campaigns delivery in Italy between 2018 and 2019, by funnel stage. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 05, 2026. /statistics/1086743/leading-kpis-of-video-advertising-campaigns-delivery-by-funnel-stage-in-italy/
Osservatori Digital Innovation. "Leading Kpis of Video Advertising Campaigns Delivery in Italy between 2018 and 2019, by Funnel Stage." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 18 Oct 2019, /statistics/1086743/leading-kpis-of-video-advertising-campaigns-delivery-by-funnel-stage-in-italy/
Osservatori Digital Innovation, Leading KPIs of video advertising campaigns delivery in Italy between 2018 and 2019, by funnel stage ÌÇÐÄÆƽâ°æ, /statistics/1086743/leading-kpis-of-video-advertising-campaigns-delivery-by-funnel-stage-in-italy/ (last visited August 05, 2026)
Leading KPIs of video advertising campaigns delivery in Italy between 2018 and 2019, by funnel stage [Graph], Osservatori Digital Innovation, October 18, 2019. [Online]. Available: /statistics/1086743/leading-kpis-of-video-advertising-campaigns-delivery-by-funnel-stage-in-italy/
