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TV advertising was the largest advertising segment by spending in Romania. In 2022, advertisers were estimated to have spent *** million euros on promotion on TV channels. Furthermore, digital advertising had the second largest budget of over *** million euros in the same year. The total advertising expenditure in Romania was estimated at *** million euros in 2022.

Online political advertising expenditure

In 2019, EU institutions spent approximately ** thousand euros in Romania for political advertising on Facebook, during the elections for the European Parliament. At the same time, the Save Romania Union Party (USR) had an expenditure on Facebook ads worth more than **** euros. Moreover, the political alliance USR PLUS was in the top 10 political groups in the EU with the most political ad impressions from February to May 2019, by online ad spending. Nevertheless, the Social Democratic Party’s political advertising budget on Google ads amounted to ** euros.

Romanian Advertising Council

The Romanian Advertising Council is the non-governmental organization in charge with ensuring that ethical rules are respected by everybody involved in the advertising industry in Romania, as well as in any form of commercial communication. In 2018, RAC received 61 complaints about advertisements, placing Romania on the 16th place in a European ranking concerning add complaints.