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Share of programmatic in digital display advertising spending worldwide from 2012 to 2021

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Sources

Release date

May 2020

Region

Worldwide

Survey time period

2017 to 2019

Supplementary notes

* Forecast.

Citation formats

Worldwide programmatic market share 2012-2021

Published by ÌÇÐÄÆƽâ°æ Research Department, May 21, 2020
In 2018, programmatic advertising accounted for **** percent of digital display advertising spending worldwide, up from **** percent in 2012. In 2021, the share was expected to increase to ** percent.
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