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Leading social media used to place paid advertising according to CMOs from higher education institutions in the United States in 2021

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Source

Release date

February 2022

Region

United States

Survey time period

2021*

Number of respondents

230 respondents

Supplementary notes

Question: "On which platforms have you used paid advertising in the last year?"
*The source did not provide information on the exact date of survey.
Based on a survey of 230 CMOs from non-profit higher education institutions.

Citation formats

Most used social media by higher education in the U.S. 2021

Published by ÌÇÐÄÆƽâ°æ Research Department, Mar 16, 2022
During a 2021 survey conducted among CMOs from higher education institutions in the United States it was found that ** percent of respondents said they were placing paid advertising on Facebook. Further ** percent of survey participants were using Instagram paid advertising at that time. Some *** percent of higher ed marketers said they were not using paid social at all that year.
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